leader's voice CONTENT
The most effective content clarifies leadership points of view and translates a leader's experience, perspective and ideas into persuasive, inspiring communication. Keynote speeches are a particularly powerful form of content and are at the heart of the Leader's Voice content offerings. Other content products include:
- Letters to shareholders
- Annual reports
- Blogs and social media content
- Bylined articles and opinion columns
Outcomes
Your content will become more effective because it will be developed and tested against the five drivers of leadership influence:
- Candor: Does it demonstrate your integrity and personal trustworthiness?
- Context: Does it explain why what you're saying is relevant, important and necessary?
- Challenge: Does it establish a challenge worth achieving?
- Conviction: Does it reveal what you stand for and stand against?
- Compassion: Does it demonstrate that you care about the people you're engaging?
When all your content passes these simple but demanding standards, you have the best chance of getting through and ensuring that the people you're engaging know, believe and feel what they need to act -- and are motivated to do what you're asking them to do.