The Leader's Voice Communication Principles

Leader's Voice Communications is built on a foundation of four principles for getting through.  These principles are derived from 25 years of experience working with CEOs and other senior leaders and more than 250 conversations with a diverse mix of leaders and communication professionals.  These principles are applied to every Leader's Voice Communications engagement.  

make your promise as a leader -- and keep it

Leaders who get through are very clear about the perspective, insights and knowledge they have to share with people whose actions are essential for their success.  They use this clarity to make a promise that tells people what to expect from them as leaders – and they ensure everything they say and do fulfills this promise.  There is no better way to establish your character and credibility as a leader.

know who matters most

Leaders who get through know exactly whose actions will determine their success -- in order of impact -- and what each stakeholder needs to know, believe and feel before they’re motivated and prepared to act.  This understanding defines the job of communication with insight and precision. 

Demonstrate that you are worthy of trust

Leaders who get through understand that what and how they communicate signals whether or not they are worthy of people’s trust.  They communicate with candor, context, challenge, conviction, and compassion because they know these content standards influence what people know, believe and feel -- about the leader and what that leader is asking them to do. 

invest the time it takes to get through

Leaders who get through know that, no matter how comfortable they may be as communicators, there is no substitute for preparation.  They invest time creating content and preparing to deliver it.  They never leave their influence and impact to chance.